Up Your Strategy with Better SEO and GMB
Search engine optimization (SEO) is a valuable strategy and Google My Business (GMB) is a valuable tool to maximize your conversions, increase your sales and even grow customer lifetime value. SEO in particular is a complex process, but one that can reap great rewards, including being the number one search result for your chosen keywords without having to pay for PPC campaigns. GMB supports SEO efforts and allows you to target leads in your local area.
Why SEO?
WHY OPTIMIZE YOUR SITE?
SEO is the process of taking control of your position on the SERP and promoting your business, simply by giving Google what the company says it needs to rank your website higher. It’s a complex process but it is highly worthwhile. SEO can keep your business in the first ranking spot for years, without having to directly pay for a single click on your website.
Keyword strategy
TARGET
Aqcuire
Choosing the correct keywords for your specific business needs is essential when starting your SEO strategy. Certain keywords, especially long-tail keywords, signal that the searcher is later in the sales funnel. Targeting these users can help generate more sales. You may also want to target keywords that indicate users are at the start and middle of the sales funnel to slowly pull them in. Your best strategy should be highly personalized to your business, offerings, and short and long-term goals. At Savant we will create a comprehensive strategy that will act as a roadmap to get you where you need to be.
Why Local Optimization
Local optimization through Google Business Profile management is an incredibly productive, especially for service-oriented businesses. A well-managed GBP profile enables your business to appear on Google Maps and in Google SERPs. Half of the individuals conducting location-based or local searches, such as “furniture store near me,” will visit a store that very day. The store they choose largely depends on Google’s suggestions, and your GBP profile plays a significant role in this. While GBP is a free tool, optimizing it effectively is crucial for maximizing your digital storefront’s potential.
It is also important to build citations for local optimization. Our cutting-edge technology platform specializes in building citations and disseminating location information to all major maps and GPS platforms. This robust approach ensures that your business is accurately represented and easily discoverable across all channels and provides the necessary data for Google and other platforms to display your profile to your target audience.
The Essential Components of Proper SEO
SEO is a complex, multi-pronged effort that can yield great results. As part of an SEO audit, we will assess your current performance and where you need to be to grow your revenue. We’ll home in on the specific areas that may be holding you back in SEO and put new resources into the efforts that have been yielding you results. There are many components of your SEO performance, including on-page and off-page factors like:
Which of these components are most valuable to you and will make the biggest impact on your SEO? It will depend on your current rankings, the keywords you’re looking to target, your industry, and what your competition is doing. We can help you fully assess your SEO and develop your website to perform better on search engines.
SEO
Reporting
Transparency is key in terms of SEO. It is a long-term strategy that will build overtime, but that doesn’t mean that you should go months without any results. Many businesses have the unfortunate experience of working with an SEO company that does not deliver on its promises, but Savant is different. You’ll receive detailed reporting, honest assessments of success, and details about how we are moving you closer to the goals we set for your SEO and GMB. We’ll also make the connection to how that success will impact your overall bottom line.
While some agencies may focus on vanity metrics, like traffic, you need to see results. That’s why we also look at conversions, customer lifetime value, average sales and other valuable metrics that equate to real changes in your revenue. SEO has at least an indirect impact on all of these key KPIs.
Google is Always Changing
SEO efforts and GMB strategy need to adjust regularly to handle Google updates. On an irregular schedule, Google will release updates to the algorithm and add new features to the GMB platform. We make it our business to stay ahead of these updates, make changes to your site quickly in response to them, and help you see Google’s vision moving forward, so that your site can better weather SEOzvchanges and keep the rankings that are most vital to your business’ success.
Combine leading technology with insightful thinking and dynamic creative to
maximize your store’s revenue & marketing ROI.
LET’S GET STARTED!
target, engage, acquire.
